Watch Out! Copy Mistakes Are Sinking Your Site

Watch Out! Copy Mistakes Are Sinking Your Site

No matter how well you write, or even if you have a professional writer create your web site copy, you`re going to have errors. Misspelled words, awkward sentences, phrases that don`t make sense, and words that are used incorrectly run rampant through many sites.

and it`s No wonder. Writing well is hard work. Even a good writer will be too close to the copy and won`t see ALL their mistakes, even when re-reading the copy carefully.

mistakes in your copy can sink your web site. the online audience who accounts for most of your customers are a rather literate group of people. Studies show a large percentage have a good knowledge of spelling and punctuation. If they find your copy has several errors in it, prospects will figure you do sloppy work.

the solution is simple. Get a proof reader to carefully check your copy. you can enlist the help of a friend who has a sharp eye for spelling and punctuation. Better yet, Get a professional proof reader to read your copy.

proof reading is almost always affordable and the investment will pay off big time in avoided embarrassment and missed sales.

don`t Get too comfortable with spell checkers. many have limited numbers of words they recognize, and will skip past some misspelled words. One of the most common problems is that a spell checker can`t help you if you use the WRONG word.

don`t feel like I`m picking on you. I worked in the TV and movie industries for many years. I can tell you from personal experience that even Hollywood`s writers struggle with typos and other errors in their copy. None would dream of turning in a script without first having a capable proof reader go through their drafts and revisions.

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