I was petrified.
It was early in my freelance writing career and I didnt even know what one looked like. I had a lot of questions. What the heck is a case study? How long is It? What is the format? How much do I charge?
I didn’t have a clue.
If you’re unfamiliar with case studies, don’t worry. They’re really quite simple. A case study is just a fancy name for a success story the tale of a happy customer and his or her experience using a product or service.
Unlike ads and direct mail, you wont get stressed out by having to come up with a dazzling new concept or killer headline. the basic structure of a case study is remarkably simple. All that’s required of you is to get the facts and write a good piece.
More companies are scrambling to get case studies written today than ever before. I cant give you an exact figure but, in my opinion, the demand for case study writers has increased significantly over the past couple of years.
5. There is little competition
I’m not sure why, but few copywriters go after this market. Some may not know It exists. Others may mistakenly think that case studies are dull or technical. not true! Case study writing is storytelling. Its fun.
6. Case studies pay well
Surprisingly well. now you wont get the superstar rates paid to big-league direct mail copywriters. But most clients do pay handsomely for case study writing. Earning $100 per hour is not an unreasonable expectation for an experienced writer. I know many who earn a lot more.